Specialist Packaging Design For Brand Building

Packaging is the last element of a product cycle, but that doesn’t mean it should be an afterthought. After working hard to make your product good-looking and paying adequate attention to its marketing, you are going to have to use durable packaging materials to ensure its safe arrival at your customer’s location. Moreover, it should be attractive enough to promote your brand throughout the supply chain.

The packaging design is undoubtedly a critical part of your business. The first thing your customers will notice about your product is its packaging. That necessitates you to use an impressive packaging design to build the first good impression.

We will discuss some stats here to help you understand the impact of the first good impression of a packaging design.

• About 72% of consumers say they decide on purchasing something based on its packaging design.
• 61% of consumers say they are more likely to repeat purchase a product if it comes with premium packaging.
• Unboxing videos convince 55% of consumers to purchase a product.
• 40% of consumers share images of a product if it comes with unique packaging.
• Using branded packaging raises the prospects of your product getting recommended by 50% of consumers.
• 72% of consumers prefer cardboard and paper packaging.
• 49% of consumers are likely to pay extra for great packaging.

Now, we will discuss some ways to use specialist packaging designs.

Starting small

If you want to change your product packaging, you don’t need to bring this entire change immediately. Starting small is the best approach. Even the slightest branding tough will make your product look significantly different from your current packaging.

Remember to be consistent with your branding efforts. That means you have to try and analyze every change you bring to your product packaging. You may also need to keep an eye on current packaging design trends.

Being unique

It is not easy to come with a unique packaging design. You have to take some time to think about your brand, its image, and its story. That way, the product packaging will reflect the image and story of your brand. Make sure that it is something your customers can relate to. So, it is necessary to understand your customers too.

While it is great to stick to cardboard and paper and still manage to come out with a unique packaging design, you can choose from other packaging materials if you are unable to create unique packaging designs using traditional materials.

Custom designs

Undoubtedly, custom packaging will cost you some extra bucks. However, an even more necessary thing to focus on is the ROI. Using custom packaging increases the prospects of your product making an impact on your customers. They will be more than happy to approach your packaging and open it up to get the product in their hands. That is because custom packaging can build excitement and anticipation to enhance the user experience.

Remember, product packaging is part of branding, so you have to be quite careful with this process. Because it can help increase sales significantly, it is never an afterthought. That is why it is necessary to pay attention to product packaging while deciding about the production.

Branded Packaging Using Eco-Friendly Materials

While we all know the impact of packaging wastes on the environment, plastic continues to be the most significant pollutant today. While single-use or reusable plastic, undoubtedly, has numerous benefits, it takes thousands of years to biodegrade. Even then, it produces toxins that can have a grave impact on the planet.

So, what is the right way to solve the packaging pollution problem? The best solution lies in better packaging practices. The good thing is that businesses are switching to more eco-friendly packaging options.

Eco-friendly brand packaging solutions

Non-biodegradable and unsustainably sourced packaging materials are harming the environment quite severely. On the other hand, compostable, biodegradable, and recyclable packaging solutions help businesses go green. The good thing is that eco-friendly packaging materials come in all shapes and sizes. That allows brands to develop sustainable packaging strategies.

Biodegradable food packaging

Since a significant amount of waste comes from food packaging materials, food brands and restaurants must consider employing sustainable packaging and delivery methods. Several takeaway outlets have started using biodegradable and sustainable packaging solutions to help benefit the sustainability cause. Examples of those solutions include biodegradable pizza boxes and Kraft tableware. These materials come with biodegradable properties, meaning that using them will spare the environment while keeping foods fresh and hot.

Eco-friendly packaging for deliveries

The onset of COVID-19 has resulted in skyrocketing home deliveries. It is evident from the fact that Amazon can triple its profit since the start of 2020.

Amidst this steep rise in the shop-from-home trend, many companies have been answering calls for using sustainable packaging materials by using eco-friendly materials such as mailers and self-sealing boxes. These packaging solutions, primarily made of cardboard, have made it possible to post products of all sizes and shapes. The availability of these boxes in single and double-wall varieties has allowed companies to secure larger shipments while contributing to the sustainability cause.

Sustainable shopping bags

High-street retailers and food vendors have to use packaging solutions to allow their customers to take products home from the place of purchase. While not many businesses think of it before anything else, closer attention should be paid to how people carry goods after purchasing.

With the government doubling the price of packaging plastic to help reduce the use of non-biodegradable packaging materials, it has become more necessary than ever for businesses to use biodegradable bags to pack grocery and food products. One of the best solutions in this regard is the use of paper or Kraft bags. Such bags are durable enough to hold numerous goods without tearing apart. Yet, they are 100% biodegradable.

Biodegradable paper tape and void-fill

With so many biodegradable packaging options available, using plastic-based tape or package lining isn’t exactly a wise option. You may want to know that paper tape is strong and biodegradable. Consisting of Kraft paper, it sometimes proves to be more durable than plastic tape. On top of that, it is completely recyclable. You will be able to relieve your customers of the hassle of removing the sticky plastic tape from their boxes before tossing them in recycling cans.

If you want to ensure the protection of your products inside boxes, you can go for eco-friendly void-fill options. These materials are a great alternative to plastic-based void-fill and bubble wrap.

Eco-friendly packaging options are as reliable as non-biodegradable ones. All you have to do is make sure that you are using appropriate materials for your products.