Specialist Packaging Design For Brand Building

Packaging is the last element of a product cycle, but that doesn’t mean it should be an afterthought. After working hard to make your product good-looking and paying adequate attention to its marketing, you are going to have to use durable packaging materials to ensure its safe arrival at your customer’s location. Moreover, it should be attractive enough to promote your brand throughout the supply chain.

The packaging design is undoubtedly a critical part of your business. The first thing your customers will notice about your product is its packaging. That necessitates you to use an impressive packaging design to build the first good impression.

We will discuss some stats here to help you understand the impact of the first good impression of a packaging design.

• About 72% of consumers say they decide on purchasing something based on its packaging design.
• 61% of consumers say they are more likely to repeat purchase a product if it comes with premium packaging.
• Unboxing videos convince 55% of consumers to purchase a product.
• 40% of consumers share images of a product if it comes with unique packaging.
• Using branded packaging raises the prospects of your product getting recommended by 50% of consumers.
• 72% of consumers prefer cardboard and paper packaging.
• 49% of consumers are likely to pay extra for great packaging.

Now, we will discuss some ways to use specialist packaging designs.

Starting small

If you want to change your product packaging, you don’t need to bring this entire change immediately. Starting small is the best approach. Even the slightest branding tough will make your product look significantly different from your current packaging.

Remember to be consistent with your branding efforts. That means you have to try and analyze every change you bring to your product packaging. You may also need to keep an eye on current packaging design trends.

Being unique

It is not easy to come with a unique packaging design. You have to take some time to think about your brand, its image, and its story. That way, the product packaging will reflect the image and story of your brand. Make sure that it is something your customers can relate to. So, it is necessary to understand your customers too.

While it is great to stick to cardboard and paper and still manage to come out with a unique packaging design, you can choose from other packaging materials if you are unable to create unique packaging designs using traditional materials.

Custom designs

Undoubtedly, custom packaging will cost you some extra bucks. However, an even more necessary thing to focus on is the ROI. Using custom packaging increases the prospects of your product making an impact on your customers. They will be more than happy to approach your packaging and open it up to get the product in their hands. That is because custom packaging can build excitement and anticipation to enhance the user experience.

Remember, product packaging is part of branding, so you have to be quite careful with this process. Because it can help increase sales significantly, it is never an afterthought. That is why it is necessary to pay attention to product packaging while deciding about the production.